Many new virtual assistants (VAs) make the mistake of creating content that attracts competitors instead of ideal clients. This often involves explaining how to do basic or complex tasks, like using Canva or editing videos. While valuable skills, this content attracts people who want to do the work themselves, not those seeking to hire a VA.
Who is Your Ideal VA Client?
Instead, focus on content that resonates with your ideal client. Here are some examples:
Busy professionals seeking to improve productivity: These individuals are typically already employed and don't necessarily need help selling products or services. They might be doctors, lawyers, entrepreneurs, or anyone with a demanding career who struggles to manage their workload. Content that addresses time management strategies, delegation techniques, or creating systems for efficiency will resonate with this audience.
New businesses without the need for full-time staff: Many startups or small businesses are bootstrapping and don't have the budget to hire full-time employees. They might be looking for VAs to handle tasks like social media management, customer service communication, or bookkeeping. Content focused on the benefits of outsourcing tasks to a VA, showcasing success stories of how VAs helped similar businesses grow, or outlining the cost-effectiveness of virtual assistants would be valuable to this target audience.
Remote businesses: In today's digital landscape, many businesses operate remotely. These businesses might be looking for VAs with specific skill sets to fill gaps on their team. Content that highlights your expertise in areas like virtual assistant project management, communication strategies for remote teams, or using online collaboration tools will position you as a valuable asset to remote businesses.
Busy professionals looking to monetize their skills: This group might include individuals with specialized skills who don't have the time to take on freelance projects themselves. For example, a lawyer might want to write articles to establish their expertise but lack the time to do so. You can target this audience with content that showcases how you can help busy professionals leverage their skills by providing services like content creation, research assistance, or scheduling management.
These clients are not interested in learning how to do tasks; they lack the time to do them themselves. They're looking for a reliable VA who can understand their needs, take initiative, and seamlessly integrate into their workflow.
Content that Converts
Once you understand your ideal client, create content that addresses their pain points and showcases your expertise as a VA.
Here's a content breakdown to keep in mind:
50% of your content should address client pain points and showcase success stories. This could include blog posts like "5 Ways a Virtual Assistant Can Free Up Your Time to Focus on What Matters Most" or client testimonials highlighting how your VA services helped them achieve their goals.
20% should demonstrate your expertise, but avoid creating competitor content. Instead of explaining how to use Canva, focus on how you helped a client create a high-converting social media graphic using Canva. This positions you as a skilled VA who can achieve results while showcasing your knowledge of relevant tools.
30% can be a mix of other relevant content, but always keep your ideal client in mind. This could include industry news updates, productivity hacks, or even personal branding tips for entrepreneurs (remember, some of your ideal clients might be busy professionals looking to establish themselves).
By following these tips, you'll attract ideal clients who are ready to hire a VA and free up their valuable time. You'll also position yourself as a trusted advisor and a valuable asset to their business success. Remember, the key is to create content that speaks directly to your ideal client's needs and challenges, demonstrating your expertise while avoiding content that simply attracts competitors.
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